It’s a family affair: Bolon by Missoni
What happens when award-winning Swedish design meets legendary Italian fashion? The answer will be revealed this spring when the results of a new, cross-border venture between two internationally renowned and highly regarded family businesses are unveiled. The Swedish flooring company Bolon has joined with the Italian fashion house Missoni to create its latest collection. This brilliantly coloured, uplifting and energising collection of exclusive woven floors gives new and exciting expression to Missoni’s beloved and characteristic attributes.
“My sister Marie and I came into contact with Missoni a few years ago and we quickly found common ground. The same philosophy about life, views about design, both Bolon and Missoni are strong family businesses with their own production lines, third-generation entrepreneurs, our products are woven – as you can imagine, we saw eye-to-eye on most things. The idea of entering into a partnership also came naturally. As you know, we love finding new dimensions and setting ourselves new challenges. Creative collaborations, like this one with Missoni, give us the energy to shift into a higher gear,” says Annica Eklund, Managing Director of Bolon.
”A couple of years ago working on the project of a small Spa in Hotel Missoni Edinburgh and having to choose the flooring, my attention was captured by the Bolon Collection, it met perfectly our requirements: nice textures, sophisticated colours and a very modern look. We choose a yellow flooring, a perfect contrast with our turquoise walls. We were all very pleased by the result. During the Salone del Mobile 2011 I met Marie and Annica Eklund, Creative and Managing Director of Bolon, in our showroom in Milan Via Solferino. It was a very enjoyable meeting and it did not take long to decide it was worth and exiting to work out a collaboration. We realized Bolon was the right partner with the right skill to match our needs for floorings with a strong modern look” says Rosita Missoni, Creative Director at Missoni Home.
The new flooring collection, Bolon by Missoni, is based on Missoni’s classic patterns and generous range of colours, which Bolon has reproduced thanks to the latest weaving technology in a very impressive way. This high energy, playful and very flamboyant collection is available in three designs –Optical, Bayadere and Flame – with each design offered in a variety of colours. In total, there are no less than nine different versions.
“I am incredibly proud of the results – we are treading on virgin ground here. No one has seen anything like this either from Bolon or anywhere else in the market,” says Marie Eklund, Designer and Creative Director at Bolon.
”I must say we are very impressed by Bolon’s weaving technology and skill in translating our patterns into a modern innovative colourful flooring collection – an important addition to Missoni Home” says Rosita Missoni, Creative Director at Missoni Home.
The Bolon by Missoni collection sales start is set to July 2012.