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Rough it up with Louis de Poortere

As the rough luxe look takes hold, one of interior’s biggest trends of the moment is hard to capture in flooring, but thankfully with rugs from Louis de Poortere, retailers can now make the most of the worn and aged effect made fashionable by the movement.

With the new Vintage and Cameo collections, it is possible to explore a range of worn looks, from faded shades through to designs that appear weathered by the ravages of time, Louis de Poortere captures the essence of rough luxe bringing it to a new audience of shoppers on the high street, rather than leaving it in the realm of high end interior design:

“The rough luxe look was pioneered by architect Rabih Hage as an interior design movement that exposes and celebrates the changes a building endures over time, rather than attempting to cover them up,” explains Alan Russell, Louis de Poortere. “Previously the domain of privileged commercial and residential design, the movement is now filtering through to a wider audience and Louis de Poortere is among the first wave of interior companies to bring the trend to the mainstream public consciousness.”

The Louis de Poortere rug collection is highly accessible for all budgets and comes with the quality reassurance of European manufacture using an inviting wool and cotton chenille mix for a luxurious underfoot feel and appearance retention.

For further information please visit www.louisdepoortere.com or email [email protected]

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