Wilton Imperial Carpets

Wilton carpets brings Art Deco style to The Imperial Hotel

Glamorous Art Deco inspired carpet from Wilton Carpets Commercial now graces the floor of the elegant Atrium Bar at The Imperial hotel in Russell Square, London, its design harking back to the roaring 20s and the Jazz Age to provide a unique atmosphere for guests.

Providing a style contrast to the funky sixties-style axminster created by Wilton Carpets Commercial and fitted in the main bar just last year, this new bespoke axminster 10-row continues their strong working relationship with The Imperial. Fitted by Essex-based contractors Spratlings Ltd, appointed by project managers Connor Construction, the carpet was specified by Trevillion Interiors and created by Wilton’s experienced design team. Covering 436sqm, the carpet delivers a striking historical style statement that fits with the hotel’s desire to encapsulate the spirit of bygone eras in its many different public areas.

As Frances Blackham, design director, Trevillion Interiors explains, “the Atrium Bar at The Imperial lends itself well to the Art Deco age, with wall panelling, high ceilings and plenty of natural light, and yet, when it came to choosing the floorcovering we still wanted to create a spectacular focal point, using eye-catching deco colours of charcoal and gold. Wilton Carpets Commercial interpreted our brief to perfection, with design manager Julie Robertson creating an all over large-scale pattern perfect for the grand Atrium bar. An inspiring reflection of Art Deco style, the carpet features a swirling geometric design repeat and truly complements the bar’s sumptuous furnishings and glitzy, elegant décor.”

The Atrium bar is the hub of the hotel, with its Wi-Fi hotspot and coffee bar generating heavy footfall. Crucially, the new Wilton carpet is not only stylish but also durable enough to withstand high-impact use, with its high-performance 80% wool and 20% nylon blend ensuring exceptional colour clarity and superb resilience.

For further information contact Wilton Carpets Commercial on 01722 746000 or sales@wiltoncarpets.com